Phil's
Personal Finance Tip of the Day:
Use your ads to your advantage
By Harvey Mackay
A lion and a tiger were drinking beside a river when the lion let out a huge roar. The tiger said, “Why do you roar like a fool?”
“That’s not foolish,” said the lion, with a twinkle in his eyes. “They call me king of all the beasts because I advertise.”
A rabbit heard them talking and ran home. He thought he’d try the lion’s plan, but his roar was just a squeak. A fox came to investigate and ate the rabbit for lunch. The moral of the story: When you advertise, be sure you’ve got the goods and can deliver them.
For every hundred ads that run, only ten are effective. About 85 sink beneath the waves unnoticed.
The other five are noticed and give such negative sparks they work against the advertiser.
The Super Bowl presents an unequalled showcase for television ads — so much that folks who don’t care about the game watch just to see the commercials. The great ones run on air and online for weeks after, getting plenty of buzz. For those ads, the investment of $3 million for a 30-second spot, not to mention the $1 million to produce it, is worth it. Those that bombed will just leave their sponsors baffled, wondering where they went wrong.
What’s the difference between good and bad advertising?
Advertising is one of those soft sciences in which many people regard themselves as experts. The results often are ads designed for a target audience of one — the guy who pays the bills. Agencies may offer strong opinions, but there aren’t many that are going to refuse clients who insist on having their own way just because the ads are stinkers.
How do you avoid the pitfalls of bad ads?
To read the entire article from Harvey Mackay.com:
http://www.harveymackay.com/use-your-ads-to-your-advantage/
Mackay’s Moral: If you’re sold on what you’re selling, great ads will do the telling.
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