Smart Businesses Catch The “Age Wave”
May 24, 2012 By Harvey Mackay
With each passing birthday, some wise guy asks me if I’m finally going to retire. Oh, how I hate that question. I love my work, and I love to work. And as it turns out, I’m part of an emerging demographic: the longevity revolution.
It’s also an underrated generation. To confirm my suspicions, I turned to the real expert in this field.
My good friend Dr. Ken Dychtwald is North America’s foremost visionary regarding the lifestyle, marketing, healthcare and workforce implications of the 50-plus generation. American Demographics magazine honored him as the single-most influential marketer to Baby Boomers over the past century.
He’s the best-selling author of 16 books on age-related issues, including his most recent book, “A New Purpose: Redefining Money, Family, Work, Retirement and Success.” His website is www.agewave.com.
And if that’s not impressive enough, he’s a psychologist, gerontologist, documentary filmmaker, and entrepreneur. He’s devoted nearly 40 years to studying what happens when more and more of us live longer and longer.
To read the entire article from Harvey Mackay.com:
http://harveymackay.com/column/smart-businesses-catch-the-%E2%80%9Cage-wave%E2%80%9D/
Mackay’s Moral: We all have to grow up, but we never have to get old.
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